Hordelane: Zombie Survival ("Hordelane", "the game") is developed and published by Roy Greenberg. This policy
explains what information the game collects, why, and how to switch it off. It applies
to the Android application with the package name com.greenberg.hordelane.
The game collects anonymous gameplay statistics — which level you played, whether you won, and what you upgraded — so that the difficulty and pacing can be improved. None of it carries your name, email, contacts, photos, precise location, or anything else that identifies you personally. You choose, the first time you play and again at any time in Settings, whether those statistics may carry a random tag that lets us find and delete yours, or whether they are sent as anonymous statistics only, with no identifier at all.
Rewarded videos are the one kind of advertising in the game, and they play only when you tap WATCH AD — to get back into a run you have just lost, or to refill a heart. They are served by Google's ad service, AdMob, which reads your device's advertising ID and a few other things described under Rewarded videos below, and uses them for its own purposes under Google's own privacy policy. Nothing you do in the game is sold to anyone.
Backing your progress up to Google Play Games is a separate, optional sign-in. It is the only part of the game that involves an account, and the only part that sees a name — the gamer name on your own Google Play Games profile. The game is fully playable without it.
| Data | Example | Why |
|---|---|---|
| Gameplay events | Level 7 started; level 7 failed after 42 seconds with 60% of the horde cleared | To find levels that are too hard, too easy, or where players give up |
| Progression events | Fire rate upgraded to level 3 for 800 coins | To check whether upgrade prices and rewards are balanced |
| Purchase record | The small coin pack was bought at level 12 | To judge pricing and pacing. Which product, and when — never the payment itself |
| App instance identifier | A random ID generated on install | To count players rather than events, and to measure whether people return |
| DATA ID | A random 12-character tag, shown to you in Settings | So that a request to delete your data can be carried out |
| Device and app information | Device model, Android version, app version, language | To reproduce bugs and to know which devices to test on |
| Approximate location | Country and city level, derived by Google Analytics from your IP address; the IP address itself is masked and not stored | To understand where players are, for language and release planning |
| Advertising data, when you ask for a video | Your advertising ID and app set ID, your IP address, that a video was requested, played or tapped, and how the app performed while it played | Collected by Google's ad service, not by the developer, to serve, count and limit the rewarded videos and to detect fraud — see Rewarded videos |
The game can back your progress up to Google Play Games so that a new phone, or a reinstall, does not cost you your campaign. This is optional. If you decline, the game plays exactly as before and your progress stays on the device and nowhere else.
If you do sign in, two things happen. Your saved progress — the stage you have reached, your coins, and which survivors and weapons you own — is stored in your own Google account. And Google tells the game your gamer name and avatar from your Play Games profile. That is the only name the game ever sees, and it is a name you chose for Play Games rather than your legal one.
This saved data lives in your Google account, not on any server belonging to the developer. The developer cannot read it, and cannot delete it for you. You remove it the same way you would for any other game: through the Play Games app, or through your Google account settings.
Signing in and the GAME DATA switch in Settings are two separate choices, and neither one turns the other on. Declining the statistics does not sign you out, and signing in does not start any collection you had switched off.
The identifier is generated randomly when you install the game. It is not your device's serial number, not your advertising ID, and is not linked to any account. It cannot be used to identify you, and it changes if you uninstall and reinstall the game or clear its data.
The first time you reach the safe house, the game asks how it may measure your play, and lists what that covers. Nothing that can be traced to you is sent before you answer. Until the question is settled, Google Analytics is told that storage is denied, so the few events the Firebase component sends on its own when the app starts — that it was opened, and that a session began — carry no app instance identifier and no DATA ID, and cannot be linked to you or to one another. The gameplay statistics described above are held back entirely until you have answered. The question cannot be closed without answering it. There are two answers:
Players who installed the game before this question existed were not shown it. Their play is measured in the first way, which is what the earlier version of this policy set out, and they were told so directly, in the channel the closed test uses. They can switch to anonymous statistics only in Settings at any time.
Open Settings inside the game and tap the button that reads GAME DATA FULL or ANONYMOUS ONLY; each tap switches to the other. The change takes effect immediately: from anonymous only, nothing further carries an identifier; from full, the tag is attached again from that moment. The switch is always there, whichever way you answered the first question, and your choice is remembered. The game is identical in both modes — no feature, reward, or level is withheld.
Payments are handled entirely by Google Play. The developer never receives, sees, or stores your card number, billing address, or any other payment detail. When a purchase succeeds, Google Play hands the game a signed receipt naming the product and an order number; the game checks the signature and then delivers the item.
The game records that a purchase happened — which product, and so its price tier, and when — as an anonymous analytics event, so that pricing and pacing can be judged. That record carries the same random DATA ID as everything else and contains no payment information, no order number, and no name.
Refunds are handled by Google Play. The Terms of Service explain what a purchase gives you.
The game shows one kind of advertisement: a rewarded video, which plays only when you tap WATCH AD — to get back into a run you have just lost, or to refill a heart. Nothing plays on its own, between levels or in the lobby, and a video you close before the end simply pays nothing. If you never tap the button, the ad service is still started when the game starts and fetches a video in advance, so that the button works when you do.
The videos are served by Google AdMob, part of Google LLC. When the game asks Google for a video, and while it plays, Google's software collects — in Google's own words — your device's IP address, which it may use to estimate a general location; your interactions with the video, such as that it was requested, played or tapped; diagnostic information about how the app performed while it ran; and device identifiers, the Android advertising ID and the app set ID. Google uses that data for advertising, analytics and fraud prevention, and it may use the advertising ID to choose which video to show you.
This is the one place where data leaves the game for a company's own use rather than for processing on the developer's behalf, which is why the Data Safety section on Google Play lists it as shared. Google handles it under Google's privacy policy and explains its advertising in How Google uses information from sites or apps that use its services. The developer receives none of it: the game learns only whether the video finished, and records that as one of the gameplay events described above, without the advertising ID.
Your controls. Android lets you reset or delete the advertising ID and switch off ads personalisation — Settings → Google → Ads on most devices. With the ID deleted, Google receives a string of zeros in its place and the videos still play. You can also manage ad personalisation for your Google account at adssettings.google.com. And the surest control is the button itself: no video is ever shown to you unasked.
Analytics are processed by Google Firebase Analytics on the developer's behalf. Google acts as a data processor and is bound by the Firebase Data Processing Terms. See also Firebase privacy information.
If you sign in to Google Play Games, that part is not processed on the developer’s behalf at all: the saved progress and your gamer profile sit inside your own Google account, under Google’s privacy policy and the terms you already have with Google. The developer receives only what the game needs to restore a save.
Purchases go through Unity's In-App Purchasing service, the component the game uses to talk to Google Play. When you buy something, Unity Technologies receives the purchase record — the product, the Google Play receipt and its signature, the order number, the device platform, and a session identifier for the game's Unity project — and uses it to confirm the purchase and to report purchase statistics to the developer. That processing is described in Unity's privacy policy for players of Unity-made games. Unity does not receive your card number or billing address either; those never leave Google Play.
Rewarded videos are served by Google AdMob, which is not a processor acting on the developer's behalf: Google decides for itself what it does with the data its advertising software collects, as described under Rewarded videos, and is bound to you by Google's privacy policy.
The gameplay statistics are not sold, rented, or shared with advertisers, data brokers, or any other third party; they are used only to improve this game. The only data that reaches an advertising company is what Google's own ad service collects when you ask for a rewarded video, described above.
Your saved game — level reached, coins, upgrades, settings, and reward timers — is stored locally on your device. It is not readable by the developer, and uninstalling the game removes that local copy.
If you sign in to Google Play Games, a copy is also kept in your own Google account so that it survives a reinstall — see Backing up your progress above. Without that sign-in, nothing about your progress leaves the device.
In the Firebase Analytics reporting console, event data is retained for 14 months and is then deleted automatically.
A copy of the raw, anonymous event records is also exported to Google BigQuery, where it is kept only for as long as it is useful for improving the game, so that changes can be compared over time. These records contain only the gameplay information described above and the random app instance identifier — no name, account, contact details, or advertising identifier. Records are deleted on request, and in any case when they are no longer useful for improving the game. What Google's ad service collects for the rewarded videos is held by Google under its own retention rules, not in these records.
Depending on where you live you may have the right to access, correct, or delete data relating to you, and to object to its processing.
Anonymous data creates a practical problem for those rights: without something to match on, no one can tell which records are yours. The game therefore shows you a DATA ID — a random 12-character tag created on your device when you first play. Open Settings and it is printed on the line under the title; tap that line to copy it.
To have your data deleted, email the address below and include your DATA ID. Records carrying that tag will be deleted. Please send the request before uninstalling: the tag is stored only on your device — it is deliberately left out of the Play Games backup — and once the game is removed it cannot be recovered by you or by the developer.
To stop being identified without deleting anything, switch to ANONYMOUS ONLY in Settings; from then on nothing sent carries your DATA ID or any other identifier. Records sent before the switch keep the tag and can still be deleted by the request above, as long as you copy the DATA ID first.
The DATA ID covers the statistics, and only those. If you signed in to Google Play Games, your backed-up progress sits in your own Google account rather than in the developer’s records, so it is removed through the Play Games app or your Google account settings — not by the email request above.
Under the California Consumer Privacy Act, the categories of personal information collected are identifiers (the random app instance identifier and the DATA ID), internet or other electronic network activity (the gameplay events listed above), and commercial information (which in-app products were bought, without any payment detail). They are collected directly from the app on your device, for the business purpose of analysing and improving the game. When you ask for a rewarded video, Google's ad service also collects the advertising ID and IP address described under Rewarded videos, for its own purposes.
Your personal information is not sold. Since 17 September 2026 one thing may count as "sharing" under California's definition: when you ask for a rewarded video, Google's ad service receives your advertising ID and IP address and may use them to choose ads, which is cross-context behavioural advertising in the statute's terms. It happens only when you tap WATCH AD. To opt out, do not tap the button, or delete the advertising ID and switch off ads personalisation in Android's settings and at adssettings.google.com, as described under Rewarded videos. The developer holds no copy of the identifier and does not sell or share anything else.
You have the right to know what is collected, to request deletion, to request correction, and not to be discriminated against for exercising those rights. The game is identical whether or not you opt out. To make a request, follow the DATA ID instructions above.
A number of US states now have their own consumer privacy laws. The details differ, but the rights they give overlap heavily, and this game treats every US resident the same way rather than working out which state you are in.
You may ask what is collected about you, ask for it to be deleted, ask for it to be corrected, and object to its processing. The route is the one described above: send your DATA ID to the address at the bottom of this page.
Your personal information is not sold. The one case of sharing for targeted advertising is the rewarded video, described under Rewarded videos and in the California section above, and the way out of it is the same: do not tap WATCH AD, or delete the advertising ID and switch off ads personalisation in Android's settings. The game does not profile you for decisions that have legal or similarly significant effects, and it collects none of the categories those laws treat as sensitive: no precise location, no health data, no biometrics, and nothing about race, religion, or immigration status.
The game behaves identically whether or not you exercise any of these rights.
The developer is the data controller. The legal basis for processing gameplay analytics that carry an identifier is consent, which you may withdraw at any time by switching to ANONYMOUS ONLY in Settings; withdrawing does not affect processing that already took place. Anonymous statistics carry no identifier and are processed on the basis of the developer's legitimate interest in balancing and improving the game. You may also lodge a complaint with your national supervisory authority. Data is processed by Google on servers that may be located outside the EEA, under Google's standard contractual clauses. The game is not distributed in the EEA or the UK, and the rewarded videos are requested without a consent dialog for that reason; before any release there, a consent request meeting Google's requirements would be shown before the first video is fetched.
Hordelane is not directed at children under 13 and is not listed in Google Play's Families programme. The game does not knowingly collect information from children.
Rewarded videos were added on 17 September 2026, and this policy, the Data Safety declaration on Google Play, the store's ads and advertising-ID answers and the game's own manifest changed together for them. The date at the top of this page shows when it was last revised.
Questions about this policy, and requests to delete data, can be sent to playrg.games@gmail.com. Please include your DATA ID with a deletion request.